Understanding the role of a female Financial Planner
Published 27 January 2025. Updated 20 January 2026.
Financial Adviser for women, why?
In today's financial landscape, the role of a female Financial Adviser or Planner is becoming increasingly vital. Many individuals, especially women, often feel intimidated by finance and wealth management. This blog post will explore the insights and experiences of a financial planner, diving into what it means to provide Financial Advice, the importance of financial education, and how to navigate the complexities of money management.
I refer to myself as a Financial Adviser and a Chartered Financial Planner. This is because most people do not know what a Financial Planner is, but have heard of a Financial Adviser. But there are key differences. Read more about it in one of my other blogs here.
What is a Financial Planner?
A Financial Planner for women plays a crucial role in helping women identify their current financial situation and establish a roadmap to achieve their financial goals. This involves analysing various aspects like pensions, investments, and debts. The primary objective is to create a comprehensive plan that allows clients to make informed decisions about their finances and lives.
Financial Planners understand that life is dynamic, and circumstances can change rapidly. For many clients, particularly those in their thirties and forties, future aspirations may not be clear. Therefore, a Financial Planner's job is to provide options and flexibility, ensuring that clients can adapt to changes in tax rules and personal circumstances.
The concept of guilt-free spending
One of the most empowering aspects of working with a female Financial Adviser is the idea of "guilt-free spending." Many women, in particular, tend to impose guilt on themselves when it comes to spending money. This guilt can stem from societal expectations or personal beliefs about financial responsibility.
A good Financial Planner will help clients understand their financial capacity, allowing them to enjoy their hard-earned money without feeling guilty. It is about striking a balance between living within your means and enjoying life. The notion of guilt-free spending encourages individuals to embrace their financial achievements and enjoy the fruits of their labour.
The journey to becoming a Financial Planner
The journey to becoming a financial planner is often not straightforward. Many, like myself, have a background in economics or finance. I worked in various roles, including on a trading floor, after I realised: the desire to help people navigate their financial journeys becomes paramount.
Traveling and experiencing different cultures also contributed to this journey. For some, it is during these formative experiences that they discover their passion for financial planning and the impact they can have on others' lives.
Addressing the gender gap in Financial Advice
A Financial Planner or Financial Adviser is more likely to be male, which can create barriers for women seeking financial advice. It is essential to address these barriers and promote the idea that financial advice is for everyone, regardless of gender. The gender pay gap and wealth gap are significant issues that need to be tackled head-on.
By encouraging more women to seek Financial Advice and by making financial education more accessible, we can begin to close these gaps. Female Financial Planners and Financial Advisers are uniquely positioned to understand the specific challenges faced by women in managing their finances. We have and are living through what our clients are going through, or we can empathise more with these experiences.
Understanding personal finance
Many individuals grow up with differing attitudes toward money, often influenced by their upbringing. For some, this means learning the importance of saving and budgeting from a young age. However, not everyone receives this education, leading to confusion and anxiety about financial management later in life.
Improving financial education is critical. Schools should teach essential topics like saving, investing, and understanding debt. Financial literacy should be part of the curriculum, helping children grow into financially savvy adults.
The difference between good debt and bad debt
Understanding the difference between good debt and bad debt is crucial for effective financial planning. Good debt typically includes loans taken out for a house such as a mortgage. In contrast, bad debt generally involves borrowing for non-essential items that may lead to financial strain.
For instance, using a credit card to fund a lavish lifestyle can quickly spiral into bad debt, whereas a student loan for education can be seen as an investment in one's future. Recognising these distinctions can help individuals make better financial choices.
Managing your budget effectively
Creating and managing a budget is essential for financial stability. A practical approach is to automate savings and expenditures wherever possible. This includes setting up direct debits for bills, savings, and investments to ensure consistent financial management.
Many people underestimate their monthly spending. it is common for individuals to think they are saving a certain amount, only to discover they are spending significantly more than anticipated. Tracking expenses and comparing them against income can reveal spending habits that need to be adjusted.
Investing early: Key to wealth building
One of the biggest mistakes individuals make is not investing early enough. Starting to invest at a young age allows for the benefits of compounding, where profits can generate further profits over time. The earlier you start, the more significant your potential returns can be.
Financial Advisers often stress the importance of distinguishing between saving and investing. Saving typically refers to putting money into a cash account which receives interest and is considered low risk, while investing involves purchasing assets that have more potential to grow over time but are considered higher risk. Understanding this difference can help individuals make informed decisions about their financial futures.
Taking action: Overcoming financial anxiety
For those feeling overwhelmed by their financial situation, the key is to take action rather than ignore the problem. Facing financial challenges can be daunting, but small steps can lead to significant changes over time. Seeking Financial Advice from a Financial Planner can provide clarity and direction.
Moreover, normalizing conversations about money, especially among women, can help reduce the stigma associated with financial discussions. Sharing experiences and seeking advice from friends or professionals can empower individuals to take control of their finances.
Final thoughts: Planning for future you
The overarching message is that anyone can start building wealth, regardless of their current financial situation. Thinking about "future you" and what financial stability looks like is essential. Educating yourself and seeking professional advice can set you on the right path toward achieving your financial goals.
Ultimately, life is about enjoying the journey. With proper financial planning and a proactive approach, you can ensure that future you can enjoy life to the fullest without financial worry.
Connect with a female Financial Adviser in Liverpool
If you want to take charge of your financial future and need help creating a plan then book a no obligation call via the button below. Looking forward to speaking with you soon.
P.S. It is never too early or too late to think about this stuff and getting a financial adviser who works just with women is important.
Your home may be repossessed if you do not keep up with repayments on your mortgage.
The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested. An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society. However, please bear in mind that over the long-term inflation will erode the purchasing power of your capital.
Frequently Asked Questions
Why should women work with a female Financial Adviser?
Many women feel more comfortable working with a female Financial Adviser because they feel understood, heard, and supported without judgement. A female Financial Adviser often has lived experience of or advising clients with issues such as the gender pay gap, career breaks, maternity leave, divorce, and caring responsibilities. This can lead to more empathetic, tailored financial advice and greater confidence when discussing money.
What is the difference between a Financial Adviser and a Financial Planner?
A Financial Adviser typically focuses on recommending specific financial products such as pensions, investments, or insurance. A Financial Planner takes a more holistic approach, helping you understand your entire financial picture and create a long-term plan aligned with your life goals. A Chartered Financial Planner has advanced qualifications and is committed to the highest professional standards.
I refer to myself as both as more people are familiar have heard of a Financial Adviser, but less have heard of a Financial Planner. But there are key differences. Read more about it in one of my other blogs here.
Do women really need specialist financial advice?
Yes. Women often face different financial challenges to men, including lower lifetime earnings, longer life expectancy, and career interruptions. A Financial Planner for women helps address these realities by creating flexible, long-term strategies that support both current lifestyle needs and future financial security.
What is guilt-free spending and why is it important?
Guilt-free spending means enjoying your money without anxiety once your financial plan is in place. Many women feel guilty about spending, even when they can afford it. A Financial Planner helps you understand what you can safely spend while still meeting your long-term goals, so you can enjoy life without constant financial worry.
How can a Financial Planner help with financial anxiety?
A Financial Adviser provides clarity, structure, and reassurance. By understanding your income, spending, savings, and investments, you gain control and confidence. Having a clear financial plan reduces overwhelm and replaces uncertainty with informed decision-making.
Is financial advice only for wealthy women?
No. Financial advice is for anyone who wants to improve their relationship with money and plan for the future. Whether you are just starting out, managing debt, growing your wealth, or preparing for retirement, a Financial Planner can add value at any stage of life.
What age should women start financial planning?
The best time to start financial planning is as early as possible, but it is never too late. Starting early allows you to benefit from compounding through investing, but meaningful progress can be made at any age with the right guidance and plan.
What is the difference between saving and investing?
Saving usually involves putting money into a cash account which earn interest. Investing involves placing money into assets such as funds or shares, which carry more risk but offer greater long-term growth potential and potential to grow beyond inflation, which cash accounts rarely do. A Financial Adviser helps you balance saving and investing based on your goals and risk tolerance.
How do I know if I have good debt or bad debt?
Good debt is generally linked to long-term value or growth, such as a mortgage or education. Bad debt often funds short-term consumption and can create financial stress, such as persistent credit card debt. A Financial Planner can help you prioritise repayments and structure your finances more effectively.
Can a Financial Planner help me if my future goals are not clear yet?
Absolutely. Many women in their 30s and 40s are unsure what they want their future to look like. Financial planning is not about having all the answers now; it is about creating flexible options so you can adapt as your life and priorities change.
Why is financial education so important for women?
Financial education empowers women to make informed decisions, ask the right questions, and feel confident with money. Improving financial literacy helps close both the gender pay gap and the gender wealth gap, leading to greater independence and long-term security.
How do I get started with a Financial Adviser in Liverpool?
The first step is usually a no-obligation introductory call. This gives you the opportunity to discuss your situation, understand how financial planning works, and decide whether working together feels right. From there, a personalised financial plan can be created around your goals and lifestyle.
Other blogs you may be interested in
Why more women in Liverpool are choosing a Female Financial Adviser
Empowering women: Essential financial advice for your financial plan
SJP Approved 20/01/2026
