Financial advice for selling a business

Specialist exit planning for female founders and business owners who want to protect what they have built and plan confidently for what comes next.

Selling a business is one of the most significant financial events of your life. The decisions made before, during, and immediately after the sale will shape your financial position for decades.

As a Chartered Financial Planner based in Liverpool, I provide specialist financial advice for female founders and business owners who are planning a business exit, helping you approach the sale with a clear strategy, protect your proceeds, and build a financial plan for the life that follows.

FT Adviser Diversity Awards 2025 STEP Affiliate Member Women in Financial Advice Awards 2025 Resolution Member Chartered Financial Planner FT Adviser Diversity Awards 2025 STEP Affiliate Member Women in Financial Advice Awards 2025 Resolution Member Chartered Financial Planner

Business sale financial planning at every stage of the exit

Before the sale

Understanding the financial implications of your planned exit

Tax planning ahead of the sale

Structuring your personal finances to maximise the proceeds

Working alongside your accountant and solicitor

During the sale

Financial guidance throughout the sale process

Understanding the terms of your deal and what they mean for you

Managing the timing of proceeds and tax liabilities

Regular check-ins to keep your financial plan aligned with the sale timeline

Inheritance tax planning

After the sale

 Managing and investing your sale proceeds

Post-sale wealth strategy and income planning

Pension planning with significant capital available

Estate planning and inheritance tax considerations

We work in conjunction with an extensive network of external growth advisers and SME specialists, who have been carefully selected by St. James's Place. The services provided by these specialists are separate and distinct to the services carried out by St. James's Place and include advice on how to grow your business and prepare your business for sale and exit.

Built for female founders and business owners ready to exit

A woman working on a laptop at an outdoor table, with a notebook and pen in hand, and a coffee mug nearby.

My clients at this stage are women who have spent years building something significant. A profitable business, a loyal client base, a strong team, and now they are ready to exit, whether through a trade sale, a management buyout, or another route.

They are typically looking at exit proceeds of £500,000 or more. Some have built businesses worth considerably more. What they share is this: the financial complexity of a business sale at this level requires specialist advice, and they want someone on their side who genuinely understands both the business context and the personal financial implications.

The clients who come to me for business sale advice often tell me the same thing: they wish they had started the financial planning conversations earlier. Business sale financial advice is not something to arrange once the sale process has begun, it is something to put in place well in advance, so that you go into the sale with a clear strategy and the maximum number of options available to you.

If you are thinking about selling your business in the next one to five years, now is exactly the right time to have this conversation.

Person working on a laptop displaying a graph with rising bars, surrounded by a notebook, pen, coffee cup, and smartphone on a table.

The financial complexity of selling a business

A business sale is not simply a transaction. It is a financial event with implications that extend across tax, pensions, investments, estate planning, and long-term income strategy. Without specialist financial advice running alongside the legal and accountancy work, significant value can be lost and opportunities that only exist before the sale completes can be missed entirely.

Tax planning before the sale Business sales can trigger significant tax liabilities depending on the structure of the sale, how the proceeds are taken, and what planning has been put in place in advance. Working with your accountant and a financial adviser well ahead of the sale date creates the most options for managing your tax position effectively. This is important as the levels and bases of taxation, and reliefs from taxation, can change at any time. The value of any tax relief is also dependent on individual circumstances.

Pension planning alongside the sale A business sale often creates an opportunity to make significant pension contributions in a tax-efficient way. For many business owners, this is one of the most valuable financial planning moves available in the period surrounding an exit — but it requires careful timing and specialist advice to do properly.

Link: Learn more about pension advice — /pension-advice

What to do with the proceeds Receiving a large capital sum from a business sale is not the same as having a straightforward investment portfolio. The proceeds need to be structured, invested, and drawn on in a way that provides sustainable income, manages tax exposure, and aligns with your long-term goals. Quite often the proceeds need to last for a long term, if not someone’s lifetime. This is where personal financial planning becomes critical, and where many business owners who have not had specialist advice find themselves uncertain about what to do next.

Estate planning and inheritance tax For business owners, business property relief can currently reduce or eliminate the inheritance tax payable on business assets. Once a business is sold and the proceeds are held as cash or investments, that relief no longer applies. Understanding the estate planning implications of a sale (and taking steps to address them) is an important part of exit financial planning.

Link: Learn more about inheritance financial planning — /inheritance-advice

How I work with business owners through an exit

My approach to business sale financial advice is built around being present throughout the process, not just at one point in it.

Initial clarity call A 15-minute call to understand where you are in the exit process, what your timeline looks like, and what financial planning support you need.

Pre-sale financial planning A thorough review of your personal financial position and the tax and planning considerations specific to your planned exit. I work alongside your accountant and solicitor to make sure the financial advice is aligned with the legal and tax structure of the deal.

Regular check-ins through the sale Business sales take time and circumstances change. I recommend check-ins every six to eight weeks during an active sale process to make sure your financial plan remains aligned with what is happening in the deal.

Post-sale wealth strategy Once the sale completes, I help you build a clear financial plan for your next chapter covering investment strategy, pension planning, income structuring, and long-term wealth management.

Testimonial

My husband and I approached Shalini with the goal of consolidating our pensions and finding someone we could trust to manage them together. We also wanted to maximise our returns as a couple and grow our pension pot to potentially retire earlier. Shalini’s personalised approach is outstanding - she truly understands us and our individual and shared financial goals. It’s great that we can work on this together, knowing she’s looking after both of our interests. We fully trust her and highly recommend her to anyone seeking sound financial advice.
— Ruth-Ellen Pintilie, London
Her Financial Planning — Service Options
How we work together

Two ways forward, on your own or with me alongside

You have built something significant. Here is how to make the most of selling it.

Option one

Take Flight

Money Map

A clear plan to make the most of your sale and what comes after, empowered to put it in place in your own time.

Clarity Call
15-minute conversation, no obligation
Money Map session
Complete financial review and your prioritised plan to implement
Trusted introduction
If needed, I will introduce you to a trusted specialist who can help with the next stage of selling your business
If you want a clear plan you can take into the sale and beyond
Book a Clarity Call →
Option two

Wealth Wingwoman

Money Map + ongoing advice

Everything in Take Flight, plus a financial partner alongside you, your accountant and your solicitor through the sale and into your next chapter.

Clarity Call
15-minute conversation, no obligation
Money Map session
Your complete financial picture and plan
Strategy Meeting
Agreeing priorities together
Implementation
Pensions, investments and protections in place
Ongoing reviews
Regular check-ins as your next chapter unfolds
If you want ongoing guidance through your sale and into your next chapter
Book a Clarity Call →

Frequently Asked Questions
About Business Sale Financial Advice

Q: When should I speak to a financial adviser about selling my business?

A: As early as possible, ideally well before the sale process formally begins.

I regularly work with clients who come to me after a sale has completed and the consistent message is the same: they wish they had engaged in financial advice sooner.

The earlier financial planning starts, the more options are available for managing tax, structuring pension contributions, and planning for what comes after the sale.

If you are thinking about an exit in the next one to five years, now is the right time to have this conversation.

Link: Financial advice for widows — /financial-advice-for-widows

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